
Help. I feel queasy. I visited apple.com and did something I deeply regret—I opened my eyes.
It’s half disappointment and half disbelief. How does the company that wrote the book on website simplicity unleash a home page that’s so amateurishly busy?
For those who celebrate Apple’s illustrious history as a world leader in design, creativity and smart marketing—it’s a shocker.
That’s because it stands in stark contrast to the website principles enforced by Steve Jobs.
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