I have to say, it’s awesome that an Appleslinger can be so quick on the draw. It pays to be fleet of foot, even if one is light of brain.
Once I got to the page, ancient memories were stirred. Yes, it’s more keen commentary from 24/7 Wall St., who once drew me in with their insightful observation that Apple Watch must be failing because Apple is running ads for it. Makes perfect sense. More ▸
And just to add to the effect, last week Apple introduced the new Magic Trackpad — featuring Force Touch.
You’d be forgiven if your first reaction was, “Good grief, Apple, make up your mind!” Having two kinds of Touches seemed uncharacteristically wishy-washy, especially with all of this happening in the span of a year. More ▸
I finally got around to watching Alex Gibney’s Steve Jobs: The Man In The Machine.
The verdict: two thumbs down. I only wish I had more thumbs to vote with.
I didn’t hate it because it’s a hatchet job. In fact, I’m not even sure it is a hatchet job. Much of it wanders aimlessly, exploring the good and bad sides of Steve Jobs.
It’s just not a well conceived or executed film — which is surprising, given that Gibney’s previous documentary about Scientology, Going Clear, was widely praised.
There’s a big difference between the two.
Going Clear explored a subject that is murky to most of us, and is based on a book that was extensively researched. The Man In The Machine is none of that. It’s simply a rehash of things that are well known about Steve, presented as if they’re news. More ▸
Earlier this week, I expressed a distinct lack of love for the S-naming that Apple has applied to iPhone every other year.
My point was that by choosing this path, Apple has actually trained the world to believe S years are “off-years” that feature only minor innovations. This, when some of iPhone’s biggest advances have actually arrived in the S models.
As Exhibit A in my argument, I now submit yesterday’s BuzzFeed article entitled 20 Minutes With Tim Cook. More accurately, I submit a single paragraph neatly tucked mid-article. Here, John Paczkowski illustrates two reasons why Apple’s S naming is a bad idea (though he did so unintentionally): More ▸
The pre-holiday Apple event was only part of a much larger drama that’s been played out many times before.
First came the rumors. Then came leaks with substance. Then came the presentation — less surprising because of the leaks — which disappointed Wall Street and dropped the AAPL stock price. Then came a frenzy of articles pro and con, followed by a day-after bump in AAPL stock when Wall Street (momentarily) came to its senses.
What else could there possibly be to talk about? I’m sure we can think of something…
A frequent complaint of Apple event critics is the excessive use of hyperbole. Hard to argue this. Then again, when one unveils brand-new products, hyper-adjectives are just too tempting for mortal men. That’s how we humans show enthusiasm. More ▸
Who the heck do I think I am? I’m a creative director who’s had more than a few adventures in technology marketing, including branding, product naming and strategy. I have a long history with Apple and NeXT — where I took a blood oath to uphold the principles of simplicity.
Currently, I have talks scheduled in these places.
(Public events are indicated by live links.)
16 May 2016: Guatemala City
17 May 2016: Mexico City
20 May 2016: Kalamazoo, MI
01 June 2016: Madrid, Spain
15 Aug 2016: Gold Coast, Australia
21 Sept 2016: Prague, Czech Republic
26 Oct 2016: Mexico City