This is the day I normally offer up some reviews on the Super Bowl commercials.
This year, I suffered a bit of writer’s block. I couldn’t find a fresh way to say things like “This one was funny,” “This one was an embarrassment” and “Damn you, advertisers, for taking away the surprise by releasing ads a week before the game.”
So I’m going to sit this one out. I’ll listen to your opinions instead.
However, I will not sit idly by! In honor of the Super Bowl I’m setting the time machine back to 1985, when Apple ran its notoriously awful Lemmings commercial on that year’s Super Bowl.
Just twelve months earlier, Apple had stunned the technology and advertising worlds with its famous 1984 commercial, and Lemmings was meant to carry on the blockbuster tradition.
Instead, it was a dud of extraordinary proportions.
But what exactly is the origin of Lemmings? It’s a story that’s never been told publicly, and it’s definitely not what you think. Join me now on this journey down memory lane…
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