As fate would have it, both Apple and Adobe gave us a new ad on Oscars night.
Each company tapped into the Hollywood theme to craft its message, but the differences were quite extreme.
One takes issue with the idea of dreaming — the other proudly tells us to “dream on.”
One requires a wall-to-wall voiceover — the other uses only visual and sound.
One uses music as a quiet background — the other relies on music to drive the message.
One is about empowering ordinary people — the other is about empowering Hollywood.
So which was the better spot? And, in strictly marketing terms, which did more good for the company it represents?
Apple, as it often does these days, takes the softer route. It offers a beautifully produced, lovingly crafted story of high school kids using iPad to bring out their creative spirit. Continue reading →