If you were expecting to be disappointed with this year’s crop of Super Bowl ads, well … you weren’t disappointed.
At this point, the excitement of Super Bowl advertising is more memory than reality. Could it be that more advertisers are being safer now that the cost of these ads has skyrocketed to $8 million per minute?
Whatever the reason, this Super Bowl didn’t produce many memorable moments — on or off the field.
The formula ads were more visible than ever. When advertisers play to a massive audience like this, we get an overdose of patriotism, kids, animals and celebrities.
However, one of my biggest Super Bowl disappointments came prior to Super Sunday. In the never-ending quest to create more buzz, many companies are now revealing their ads a whole week before the game. This year, I counted twenty of them.
These advertisers have taken away what used to be one of the most fun things about watching the Super Bowl — finding surprises in every commercial break. It’s like reading spoilers before you see a movie. Continue reading →