You never knew exactly how Steve Jobs would react when you presented a new idea. The only thing you could count on was his brutal honesty.
But, even if he rejected the work, all was not lost. It was simply part of the process. Steve knew that creative work is often iterative, so we’d keep at it until we arrived at a place we all loved. It was a process that actually deepened our relationship over time.
That said, one meeting is seared into my brain because Steve made a particularly biting comment. Not seeing anything he liked in a range of work, he said, “Oh, so you put the B-team on this one.”
In those few words, he questioned how seriously we took the assignment, not to mention our ability to see the difference between “great” and “good enough.” Message received loud and clear. An error in judgment never repeated.
This memory came to the fore because that’s exactly how Apple’s Halloween Eve event made me feel—like the assignment had been relegated to the B-team.
Love or loathe Bill Gates, one must admit—the man is a part of technology history. His lifetime accomplishments are many.
Which makes it all the more inexplicable that his inner Santos insists on some outlandish resume embellishment.
Weighing in on AI with his blog article, The Age of AI has begun, Bill puts AI in context. He sees it as one of two revolutionary demos he’s seen in his lifetime. This is how he describes the first.
“[It] was in 1980, when I was introduced to a graphical user interface—the forerunner of every modern operating system, including Windows. I sat with the person who had shown me the demo, a brilliant programmer named Charles Simonyi, and we immediately started brainstorming about all the things we could do with such a user-friendly approach to computing. Charles eventually joined Microsoft, Windows became the backbone of Microsoft, and the thinking we did after that demo helped set the company’s agenda for the next 15 years.”
Impressive! Who else but Bill Gates could spot the potential in this graphical interface thing and develop the software to help us do all that amazing future-y stuff?
Oh, right. That other guy. Steve something-or-other, was it?
This calls for some serious fact checking. So I now turn to our dependable old friend, Reality.
One thing Apple unveiled in its recent Spring Forward event was enough to make me believe in miracles.
After nearly six frustrating years—six years!—one of the company’s most inexplicable design blunders was finally corrected.
Hello, new Siri Remote.
The shock got me digging into the past to examine Apple’s track record when it comes to fixing things that need fixing. Sorry to say, it isn’t pretty.
Here’s a look back at the more notable Apple mistakes—and how long they went uncorrected.
Yikes! Intel has launched a new anti-Mac campaign. The nerve of those people—they signed Apple’s “I’m a Mac” guy to attack his former employer. This is war!
Actually, it’s only the latest battle in the Mac vs. PC war that’s raged for 38 years. It’s a war being waged on three fronts—technology, marketing and culture.
And guess what. Through all these years, Apple has almost always been the aggressor. Only rarely has the PC side felt threatened enough to push back.
So, what do we make of Intel’s new campaign? Hold that thought, because it’s best judged in the context of history—and a juicy history it is.
I might overlook some important moments, but I’ll give it my best shot.
January 24th was the 35th anniversary of Macintosh, bless its little soul.
In reading a number of articles, I got to enjoy the original Macintosh intro event all over again. It’s a vivid reminder that Steve Jobs’ showmanship and obsession with detail was in full bloom way back at the beginning.
One of the those details was “the speech.” (About 3:05 into the video.). Steve wanted to have the first Mac to speak for itself—
Unaccustomed as I am to public speaking, I’d like to share with you a maxim I thought of the first time I met an IBM mainframe: NEVER TRUST A COMPUTER YOU CAN’T LIFT! Obviously, I can talk, but right now I’d like to sit back and listen. So, it is with considerable pride that I introduce a man who’s been like a father to me… Steve Jobs.
That made me smile, and it got me wondering: who actually wrote these words. Steve? One of his minions?
Somewhere in an alternate universe, Tim Cook is busy rehearsing his September 10th event.
He’s nervous. He’s about to do something incredibly bold. Maybe even crazy.
Going through his show, he pauses when he gets to the iPhone branding slide, imagining how the audience’s collective jaw will drop.
Despite the rumors, there is no number 11. There’s no X, R, S, SE, Plus or Max in sight. And that’s just the tip of this boldness iceberg.
Alternate Tim takes a deep breath, then drops the bomb.
“Our new iPhones are so new, so totally amazing, so far beyond any iPhone we’ve made before, we’re not even calling them iPhones anymore,” he says. “Meet the new Apple Phones.”
After a 21-year run, the i is finally dead.