Allow me to speak on behalf of the world’s 27-inch iMac owners:
THIS IS AN OUTRAGE!
Ah. Good. Had to get that out of my system. Honestly, I have never been so appalled at an Apple strategy. Between the launch of Mac Studio and the simultaneous death of iMac 27, we who have so patiently waited for an Apple Silicon-powered 27-inch iMac are suddenly left with only two options.
We can hang onto our aging computers and simply hope that a new iMac 27 will one day appear. Or we can spend more than double the cost of a typical new iMac 27 for a Mac Studio + Studio Display.
There are only two ways to explain what Apple is doing. It is either failing the transparency test miserably, or it is blatantly committing an act of corporate greed. Sadly, “all of the above” is also a possibility.
Six years ago, Apple removed the Apple Store tab from its website.
No longer was there a central store-like place to visit online. Instead, each individual product page had its own Buy button.
File this under “Great Ideas That Aren’t So Great When You Really Think About Them.”
First, the new setup was counterintuitive. When we humans want to buy something, we instinctively look for a “store.”
Second, the online and offline Apple Stores were two sides of the same coin. One was simply the virtual version of the other. Suddenly that parallel was gone.
Imagine if the physical Apple Stores replicated the “improved” online buying experience.
Criticizing Apple intro events is one of life’s great pleasures. It’s so easy, anyone can play.
“Where’s the magic?” “Where are the surprises?” “The humor?” “Why so glossy and slick?”
If you’re looking for a culprit, you know where to find him. Tim Cook is responsible for every bit of the content. He’s proven himself guilty of one major crime: he isn’t Steve Jobs.
So, yeah, these things are flawed—but they are hardly useless.
I swear, I try to avert my eyes—but I keep getting drawn into the sad saga of JCPenney. Why is that?
Morbid fascination? Schadenfreude? Personal guilt? (I had a hand in two years’ worth of JCP’s ads on the Oscars.)
Actually, I’m not that deep. It’s just that JCP’s failure has been more like a decade-long crumble, and it has such great lessons to offer.
Once “America’s Favorite Store,” JCP has now filed for bankruptcy protection. A single share of JCP stock, once priced over $83, goes for 18 cents as I write this.
It’s tempting to cut JCP a break, since the current crisis has hurt so many companies. But—this crisis only pushed JCP over the edge of the cliff where it was already perched.
Jony, Jony, Jony—now look what you’ve done.
With one little “I quit,” you dragged all of us across the line separating Apple Classic and New Apple.
We had one foot over that line already with Steve’s passing. This just makes it final—the last spiritual connection to the old Apple is now behind us.
Not that your exit is a surprise. You certainly dropped enough hints. Thank you for staying long enough to keep things stable in the post-Steve era.
But yeah, it does hurt a little to see you go off to LoveFrom. Not the career move—I’m talking about the company name. Wish you’d thought a little harder on that one.
What a difference a few decades make.
During the 1985 Super Bowl broadcast, Apple followed up its previous—and widely acclaimed—Super Bowl commercial, 1984, with a little disaster called Lemmings.
Designed to seduce business customers with “The Macintosh Office,” it actually insulted its intended target by depicting them as, uh … Lemmings.
34 years later, Apple is again making its pitch to business. This time, it’s a bit more down to earth—and infinitely more convincing.